Thesis submitted to the Faculty of the Graduate School of the University of Maryland, College Park, in partial fulfillment of the requirements for the degree of Master of Arts, Journalism 2014

Chapter 2: The Birth and Undeath of an Untruth


At 9:37:45 the morning of September 11, 2001, I didn’t feel a thing as I sat at my desk in my office in room 2E772 on the Pentagon’s outer E ring. The first I knew a plane had hit the Pentagon was about five minutes later when I saw it on CNN. A crawl across the bottom of the screen under the images of the smoking twin towers in New York said an aircraft had hit the Pentagon.


Figure 2 – Pentagon crash site. Department of Defense photo, September 14, 2001.

CNN could report this because my co-worker and producer was arriving at work at the precise moment when American Airlines Flight 77, commandeered by five hijackers, hit the south side of the building and exploded in a huge fireball that would claim 184 victims, plus the terrorists.[1]. He called in the first report at 9:42 a.m. just before cell phone service became overwhelmed and unreliable.
I knew in an instant the world had changed. It had been a slow summer covering the Pentagon for CNN: the news cycle had been dominated by reports of shark attacks and the mysterious disappearance of intern Chandra Levy. Now I could see that I would be busy around the clock for the foreseeable future.


Figure 3 - Pentagon crash site. Photo by author, September 11, 2001.


Figure 4 - Shards of fuselage. Photo by author, September 11, 2001.

I rushed to the scene. As fire trucks poured water on the crash site, I photographed thousands of shards of metal that covered the Pentagon heliport, along with a few bigger pieces of plane wreckage. And I gave my firsthand account on CNN, whenever the network could break away from the bigger tragedy unfolding in Manhattan.
And somewhere about seven hours into my reporting, I uttered the extemporaneous words that would earn me an indelible place in the hearts of conspiracy theorists around the world.
From my close-up inspection, I can tell you there’s no sign a plane crashed anywhere near the Pentagon…”


Figure 5 - Author reports on Pentagon attack. Photo courtesy CNN. September 11, 2001.

It would be a few months before I would understand how those words would become the linchpin of one of the world’s most enduring conspiracy theories: that 9/11 was an inside job, with the explosion at the Pentagon caused not by a plane hijacked by Islamic extremists but as the result of a nefarious plot by the U.S. government in which a missile or bomb attack was made to look like a plane crash.
At first I paid no attention. Nonsense. No rational person could believe what was a self-evidently false account. But then in the spring of 2002, just six months after the attack, a book on the subject became a huge bestseller in France.[2] It was entitled 11 Septembre 2001: L’Effroyable Imposture (The Horrifying Fraud) [later published in the U.S. as 9/11: The Big Lie] by Thierry Meyssan, who was among the first to make the case that the Pentagon explosion was caused not by a plane but by a missile.[3] The New York Times, in a story a few months later, called the book’s line of reasoning “a case study in how a conspiracy theory can be built around contradictions in official statements, unnamed 'experts' and 'professional pilots,' unverified published facts, references to past United States policy in Cuba and Afghanistan, use of technical information, 'revelations' about secret oil-industry maneuvers and, above all, rhetorical questions intended to sow doubts.”[4] Though Meyssan was roundly criticized by many in France, his book nevertheless sold 200,000 copies according to CNN.[5]
Then came an Internet documentary, Loose Change, which also purported to debunk the official version of 9/11, and did it in an eerily persuasive way.[6] I watched it. I had to admit it was a convincing bit of agitprop. If I did not have the benefit of firsthand knowledge of what actually happened, it would have raised in my mind serious doubts about the official account. After all, there I was in the documentary –
 a credible reporter from a mainstream media outlet on the scene saying there was “no evidence of a plane hitting anywhere near the Pentagon” – along with another eyewitness (whom I had interviewed on CNN) saying it looked like a cruise missile hitting the building. To this day if one does an Internet search for “Jamie McIntyre” and “9/11,” the first clip to pop up is me seeming to deny a plane hit the Pentagon along with various statements supporting the contention that the crash scene was inconsistent with the crash of a 757 jetliner.
Of course, what I knew is that both of these statements were egregiously taken out of context. I also knew a plane had indeed hit the building. All evidence supported that and none suggested otherwise. In fact, a longer clip of that very same report, which is also still accessible on YouTube, shows me describing the pieces of the plane wreckage I saw and photographed:
“I could see parts of the airplane that crashed into the building, very small pieces of the plane on the heliport outside the building. The biggest piece I saw was about three feet long. It was silver and had been painted green and red, but I could not see any identifying markings on the plane. I also saw a large piece of shattered glass that appeared to be a cockpit windshield, or other window from the plane.”[7]

 The video record also shows that when I said no plane crashed near the Pentagon, I was answering a question from CNN anchor Judy Woodruff, clarifying an earlier suggestion that perhaps the plane may have actually crashed nearby, short of the Pentagon.



Figure 6 - CNN's Judy Woodruff debriefs author. Photo courtesy CNN, September 11, 2001.

WOODRUFF: Jamie, Aaron was talking earlier, er one of our correspondents was talking earlier, I think it was Bob Franken with an eyewitness who said it appeared that Boeing 757, the American jet, Airlines jet, landed short of the Pentagon. Can you give us any idea how much of the plane actually impacted the building?
McINTYRE: You know it might have appeared that way, but from my close-up inspection, there’s no evidence of a plane having crashed anywhere near the Pentagon, the only site is the actual side of the building that is crashed in, and the only pieces left are small enough that you can pick up in your hand. There are no large tail sections, wing sections, a fuselage, nothing like that anywhere around, which would indicate the entire plane crashed into the side of the Pentagon, and caused the side to collapse.[8]

And as for the other eyewitness – who described it as “looking like a cruise missile,” his words were also grossly out of context. Here’s what Mike Walter, a television reporter for USA Today Live told me about what he saw in a CNN interview that day:
I was heading in on northbound on 27 and the traffic this morning it was you know a typical rush hour, it was, it had ground to a standstill. And I looked off, I was you know looked out my window, and saw this plane, a jet, American Airlines jet coming, and I thought uh, this doesn’t add up, it’s really low, and I saw it, it just went, I mean it was like a, a cruise missile, with wings went right there, and slammed right into the Pentagon. A huge explosion, a great ball of fire, smoke started billowing out and it was uh just chaos on the highway…[9]

And here’s what made it into the Loose Change documentary: “I mean it was like a, a cruise missile, with wings went right there, and slammed right into the Pentagon.”
Now one might reasonably think that if the context of both of those remarks were explained, if people who thought an eyewitness saw a cruise missile, found out he actually saw an American Airlines jet, they would re-evaluate their conclusion, and perhaps lean more toward a plane than a missile.
But Loose Change is an example of the ability of content on the Internet to morph to stay ahead of fact-checkers and debunkers. As soon as crowdsourcing pointed out some of the obvious deceptions in the editing and presentation of the interviews, the Loose Change documentary crew came out with a new, revised version that dropped some of the more blatant distortions and replaced them with more subtle insinuations. Hence Mike Walter’s “cruise missile” description, which clearly refers to the airliner flying like a cruise missile, is dropped from subsequent versions. Loose Change went through at least four major revisions between 2002 and 2009, and the latest version is proclaimed to be “all new” for 2014.[10]
One essential element of a “conspiracy theory” is that it often relies on the premise that a large number of people, usually people in authority, are knowingly lying. In the case of the attack on the Pentagon, this would mean hundreds of people in the U.S. government would have to be involved in the planning and execution of the deception, and thousands more people would have to lie or keep silent about what they know, including the victims’ families, emergency response personnel, pilots, and flight crews.
What conspiracy theorists such as Dylan Avery, the producer of Loose Change, often do is focus on planting doubt about several specific pieces of evidence, which in themselves may be inconclusive, or even inconsequential, while ignoring much more significant evidence that is uncontested and irrefutable. To succeed, conspiracy theorists don’t have to explain away the strong evidence. They just have to be able to exploit the inconstancies in weaker evidence enough to create doubt, not a reasonable doubt, but any doubt. For instance Loose Change does not answer or even address a central flaw in the missile or bomb theory, namely: “If a missile hit the Pentagon, what happened to American Airlines Flight 77, which took off from Dulles Airport with real people on board and never came back? Where is that plane?” The conspiracy proponents never have to explain how so many people could be complicit in keeping such a dark secret.
The technique of ignoring the big picture and focusing on insignificant inconsistencies is lampooned cleverly in a parody of Loose Change, called Luke’s Change, which purports to show that the fictional Luke Skywalker of the first Star Wars motion picture could not have destroyed the Death Star in the manner depicted in the movie.[11] The argument parallels, and in the process pillories, one basic line of faulty logic used to argue against the attack on the Pentagon.
In Star Wars, a fictional fantasy, rebel warrior Luke Skywalker, “in a galaxy long ago and far, far away,” destroys the Imperial Death Star with an improbable shot in the precise “sweet spot” that will bring about the demise of the space station. Luke’s Change argues – somewhat tongue-in-cheek – that, in theory, this is not possible, employing the same logic of 9/11 truthers who argue that something which  demonstrably did happen could not have, because in theory it is highly improbable, or as they argue, impossible.
This is one of the central arguments of those who say a plane could not have been flown into the Pentagon, namely that the hijacker at the controls of the American Airlines Flight 77, Hani Hanjour, did not have the skill to fly the jetliner along the path it took, and furthermore that the plane itself, a Boeing 757, would not be capable of such a high-speed, low altitude flight. In other words, what actually happened in reality couldn’t have happened because in theory it was impossible, at least according to some experts. If we were arguing a hypothetical, then the argument, with its reliance on aviation science and flight dynamics that are beyond the comprehension of a layman, might sound convincing. But however persuasive the theory might be, it is trumped unequivocally by what happened in reality. As the saying goes, “When the map doesn’t match the terrain, you go with the terrain.” It is no longer debatable whether poorly-trained pilots could steer a 757 into the Pentagon at ground level, once it is established through irrefutable physical evidence they did. All available evidence points that way, and no evidence refutes it. This is a prime example of a main reason why people harbor false beliefs: very convincing arguments can be made for things that aren’t true.
The “couldn’t happen in theory” argument was the central underpinning for a 2010 episode of the television series “Conspiracy Theory, with Jesse Ventura” which aired on the TruTV cable network (formally Court TV) and focused on what the program’s anonymous deep-voiced narrator called, “the 9/11 conspiracy that was lost in the smoke from the Trade Towers: the attack on the Pentagon.”
The Conspiracy Theory segment is more polished, with much higher production values than its predecessor Loose Change. But it covers much of the same ground, and it features the credibility of Jesse Ventura, former Minnesota governor, Navy SEAL, professional wrestler, and author of a book purporting to disprove the Warren Commission’s conclusions about the assassination of President John F. Kennedy.[12] The program also features a supporting cast of seemingly open-minded co-investigators who initially dismiss the “conspiracy theories” as unbelievable. Their apparent conversion from skeptics to believers is one of the techniques used to bring the audience around to accept the alternate, and ultimately false narrative.
While the program comes to many dubious conclusions, the main argument can be boiled down to one expert who concludes the crash site is inconsistent with what he thinks it should look like, and another expert who cannot easily duplicate the plane’s precise flight path on a 757 flight simulator. Again with theory up against reality, reality comes in second.
Amazingly, while concluding that the official account of the September 11 attack is wrong and that the members of the 9/11 commission were duped, the program ends with no plausible alternate explanation for what happened. It suggests the plane did fly toward the Pentagon and then flew over the building, instead of into it, leaving the fate of the plane and its passengers and crew “up in the air,” so to speak.
I have cited three of the most prominent examples of thinking people perpetuating the myth that the attack on the Pentagon did not happen the way the mainstream media reported it. The examples cited were a book, an Internet video, and a cable television show. But the real heavy lifting in keeping the false accounts thriving is done by the hundreds if not thousands of websites dedicated to questioning and maintaining doubts about the reality of September 11. A Google search for “9/11 Truth” turns up millions of hits. The top hits are almost all sites that dispute the veracity of the 9/11 commission findings, including www911truth.org, Architects and Engineers for 9/11 Truth, Pilots for 9/11 truth, Scholars for 9/11 truth, and 9/11 Truth News.

Visit any one of these sites and you can find fresh comments that show how many people are still taken in by the specious arguments perpetuated by the misinformation and disinformation more than a decade after the fact.[13]
It is hard to dismiss the sites as idle mischief, or as the misguided efforts of a few marginal actors, when so much time, money and effort has gone into – and continues to go into – perpetuating them. One example cited by Popular Mechanics is the website reopen911.org.
Reopen911.org is bankrolled by Jimmy Walter, heir to a Florida-based home-building fortune. In the December 7, 2005, edition of the Tampa Tribune, Walter claimed that he had spent $6 million trying to prove that the 9/11 attacks were actually part of a massive conspiracy. Walter’s campaign to question the findings of the 9/11 commission has included spot ads on cable networks (CNN, ESPN and Fox News), as well as full page ads in the New York Times, Washington Post and Newsweek. In an open letter on his reopen911 Web site, Walter says “It seems clear to me that someone executed a master of deception’s plan and killed thousands of innocent people. Osama and Bush may just be patsies.”[14]

Another site called the Global Research Center features a five-hour long documentary that is billed as “a high-quality carefully-documented film that dramatically shows the official story about 9/11 to be a fabrication through and through.”[15] That’s right, someone produced five hours of video on three DVDs. This is not the work of a dilettante.
To say that the number of websites questioning the basic facts of the September 11 attack is incalculable is to state the obvious. And the ubiquity and open access of the Internet has transformed what might have been a tiny fringe movement a couple of decades ago into a worldwide community of like-minded cynics. 




[1] The 9/11 Commission Report, 10.
[2] Thierry Meyssan, 11 Septembre 2001 : L’Effroyable Imposture (Paris: Carnot Editions, 2003).
[3] Alan Riding, “Sept. 11 as Right-Wing U.S. Plot: Conspiracy Theory Sells in France,” New York Times, June 22, 2002. http://www.nytimes.com/2002/06/22/world/sept-11-as-right-wing-us-plot-conspiracy-theory-sells-in-france.html
[4] Ibid.
[5] Jim Bittermann, “French buy into 9/11 conspiracy,” CNN.com, June 26, 2002. http://edition.cnn.com/2002/WORLD/europe/06/26/france.book/
[6] Loose Change, (2005, 2006, 2007, 2009) written and directed by Dylan Avery, produced by Korey Rowe, Matthew Brown, and Jason Bermas and distributed by MercuryMedia International and Microcinema International.

[7] CNN, September 11, 2001. From author’s personal tape archives, also available on YouTube. https://www.youtube.com/watch?v=HuROgQYuA8Q
[8] CNN, September 11, 2001. From author’s personal tape archives.  Also available on YouTube. https://www.youtube.com/watch?v=HuROgQYuA8Q
[9] CNN, September 11, 2001, From author’s personal archives.
[10] Dylan Avery, “Loose Change,” YouTube 2014  https://www.youtube.com/watch?v=YsRm8M-qOjQ

[11] Graham Putnam, Luke's Change: an Inside Job, 2013. http://vimeo.com/61930750

[12] Jesse Ventura, Dick Russell, David Wayne, They Killed Our President: 63 Reasons To Believe There Was A Conspiracy To Assassinate JFK (New York: Skyhorse Publishing, 2013).
[13] Zogby Special Feature, “A Word About Our Poll Of American Thinking Toward The 9/11 Terrorist Attacks,”  May 24, 2006. The Zogby poll found that 42 percent of Americans now believe that the U.S. government and the 9/11 commission “concealed or refused to investigate critical evidence that contradicts their official explanation of the September 11 attacks,” and that “there has been a cover-up.”  http://web.archive.org/web/20101119164520/http://www.zogby.com/features/features.cfm?ID=231
[14] Dunbar and Reagan, Debunking 9/11 Myths, 66.